What a Professional Publisher Should Offer You
If you’ve ever wondered what a publisher should actually do for you, you’re not alone. Many authors step into the publishing process with unclear expectations, sometimes expecting too much or too little. Last week, we covered what not to expect from your publisher - this week, let’s focus on what you should expect from a professional, reputable publisher.
1. Editorial Excellence
A quality publisher doesn’t just print your book; they ensure it is the best it can be. This means:
A comprehensive editing process, including structural editing, copy editing, and proofreading (often available as an additional service for indie authors).
Honest, constructive feedback that enhances your manuscript.
An editorial team that works with you, respecting your voice while refining your work.
2. Professional Design & Formatting
Readers do judge a book by its cover, and a professional publisher ensures your book meets industry standards with:
A high-quality, market-appropriate cover design (which may be part of a package or a separate service).
Interior formatting that enhances readability, whether print or digital.
Attention to detail in typography, layout, and print specifications.
3. Distribution & Retail Access
A reputable publisher ensures your book is available where it matters most, including:
Listings with major online and physical retailers such as Amazon, Waterstones, Barnes & Noble, and independent bookshops.
Distribution in the correct formats (print, eBook, audiobook, if applicable).
A clear ISBN registration and metadata that makes your book discoverable.
4. Marketing & PR Guidance
Publishers - especially indie publishers - do not provide full-scale marketing or PR unless explicitly stated in their contracts or packages. However, they may offer:
Basic promotional materials, such as inclusion in publisher catalogues.
Advice on how to build your author platform and self-promote.
Paid services or recommended contacts for PR campaigns, media outreach, or advertising strategies.
Advanced Information Sheet sent to booksellers and distributers.
Advice on book launches or assistance in arranging a book signing at your local bookstore.
Press release announcing the book and generating interest in both local & national press.
5. Transparency & Communication
A professional publisher keeps you informed and involved in the process. Expect:
A clear contract outlining rights, royalties, and responsibilities.
Regular updates on timelines, progress, and next steps.
Straightforward answers to your questions - no vague promises or hidden costs.
6. Fair & Timely Royalties
Your earnings should be handled with professionalism and clarity. A reputable publisher provides:
Transparent royalty structures with clearly defined percentages.
Regular royalty statements and on-time payments.
Clear explanations of sales channels and revenue breakdowns.
7. Post-Publication Support Options
Publishing doesn’t end at launch, and some publishers offer additional services for a fee, such as:
Sales tracking and reporting.
Extended promotion and advertising support.
Further distribution or event opportunities.
The Bottom Line
A professional publisher is more than just a printer - they are your partner in bringing your book to life. However, it’s important to note that many services, particularly marketing and PR, may come at an additional cost. Understanding what is included in your publishing agreement can help you set realistic expectations and plan accordingly.
If you’d like to know more, please reach out for a chat.