Why Hiring a Marketing Consultant is Cheaper (and Smarter) Than Building a Team You Can’t Manage
Let’s be blunt: most small businesses don’t need a full marketing team. What they actually need is someone who knows what they’re doing.
Yellowface, Publishing Politics, and Why I’m Not Playing the Game
I’ve just finished Yellowface by Rebecca Kuang - a book hailed as a razor-sharp takedown of the publishing industry. It’s been called bold, brave, and biting.
But here’s the thing: I didn’t think it was any of those things.
AI and Copyright: Who Owns AI-Generated Content?
The rise of AI-generated content has sparked one of the most pressing debates in the publishing world: who owns the rights to AI-created work?
Beyond International Women’s Day: Why Investing in Women Must Be More Than a One-Day Discussion
hile there is plenty of talk about supporting women in business, real, practical change is still lacking - particularly when it comes to funding and investment.
The Biggest Marketing Mistakes Businesses Make (And How to Fix Them)
Marketing is the lifeblood of any business, but even the best brands can fall into common traps that hold them back.
Can AI Really Write a Book? The Case for Human Storytelling
With the rise of AI-powered writing tools, a growing debate has emerged: can AI replace human authors?
What a Professional Publisher Should Offer You
If you’ve ever wondered what a publisher should actually do for you, you’re not alone. Many authors step into the publishing process with unclear expectations, sometimes expecting too much or too little.
5 Things Your Indie Publisher Is Not (And What You Should Know)
Let’s set the record straight: independent publishers are not vanity presses, not free labour, and not magicians who can make you a bestseller overnight. If you’re working with an indie publisher (like me), here are five things you should know to avoid any awkward conversations, misguided expectations, or unnecessary eye rolls from your publisher.
How to Choose the Right Ghostwriter for Your Business Book
If the idea of sharing your expertise in a book sounds appealing but you’re short on time, a professional ghostwriter can make it easier than you think.
Why Every Busy Business Owner Needs a Ghostwriter to Boost Their Brand
As a busy business owner, finding time to sit down and write might seem impossible. That’s where a ghostwriter can be invaluable, making the process straightforward and efficient.
The Most Successful Marketing Strategies of 2024 So Far
Here, we explore these leading strategies and why they have been so effective.
Why Writing a Book is Good for Business
Creating a well-written book not only establishes you as an authority in your field but also brings a host of benefits that can significantly enhance your business prospects.
AI Writing vs. Human Authors: A Comparative Analysis
This article explores the current state of AI writing, its limitations in creating original ideas, and how it can serve as a supportive tool for human writers.
The Importance of Experience: Why Being Over 50 Is An Advantage
Nearly 10% of those aged 55 or over have started their own business at some point, reflecting a strong entrepreneurial spirit in this age group.
The Importance of Dedications and Acknowledgements
Dedications and acknowledgements are more than mere formalities in a book; they are integral parts that add depth and personal touch to the work.
The Importance of Reviewing Marketing Strategies: A Fresh Perspective
An annual marketing review, coupled with a comprehensive marketing plan, is essential for businesses aiming to stay ahead.